When it comes to getting your brand noticed, few marketing methods can match the power of a vehicle wrap. Whether you are a delivery truck making its rounds through the city streets, or a service van parked outside a client’s office, a professionally designed vehicle wrap turns your vehicle into an attention-grabbing mobile billboard that generates thousands of impressions daily.
Unlike other forms of advertising, such as unskippable ads on online videos or annoying jingles in commercials, vehicle branding is inoffensive and does not interrupt your customer experience. In fact, a recent study found that customers are nearly twice as likely to remember a product or service after seeing an advertisement on a moving vehicle.
Vehicle wrapping is one of the most effective forms of Out Of Home (OOH) advertising – it’s estimated that a single wrapped vehicle can generate up to 70,000 impressions per day, reaching a wide audience of potential clients across diverse geographic regions. Vehicles are seen by pedestrians, commuters, and fellow drivers of all ages, genders, incomes and professions, ensuring that your brand message is heard and absorbed.
Branding your vehicles is a cost-effective way to reach prospective customers, especially if you are a local service business. According to a recent survey, 92% of consumers say they trust personal recommendations from friends and family for service businesses they need. Branding your vehicles with your logo and contact information is an easy way to promote your services in the community and encourage word of mouth referrals.
The first step in designing effective and eye-catching vehicle branding is to clearly define your goals for the campaign. For example, are you looking to gain new business, drive traffic to your website or simply look more professional to existing and potential customers? Once you know what you want to accomplish, the design process is much easier.
A vehicle wrap is one of the easiest forms of advertising to update and modify as your business grows or changes. This makes them a smart investment for companies of all sizes and industry types. Depending on the size of your vehicle, it’s possible to get a full wrap or just a partial wrap that covers the windshield and rear window. In either case, having a company that handles all aspects of the project – from design to printing and installation – will save you time and money and ensure that your vehicle branding is up to date.
Before you take your vehicle in to be wrapped, make sure it is clean and free of dirt, smudges, mud or any other residue that could interfere with the adhesive used to apply the wrap. Also, remove any bumper stickers, license plates or other parts of the vehicle that cannot be removed before the wrap is applied. To find out how to transform your company car into a mobile billboard that will drive sales and brand awareness, visit https://www.signcompanycorpuschristi.com/.